+ Communicate regularly with clients to understand their needs and support them through campaign launches.
+ Provide customer support to customers who purchase through the system.
+ Contribute to the overall company content plan including blog posts, email marketing, and social networking.
+ Identify pain points in the product and effectively communicate them to the product and engineering teams to continually improve product performance and user experience.
+ Brainstorm creative product offers and surround those offers with creative marketing.
+ Process refunds and chargebacks when needed.
+ Share wisdom in the Moontoast Knowledge Base with how-to guides, screencasts, and best practices.
+ Collaborate with team members to set department goals and suggest product enhancements.
+ Draw correlations from analytics data to enhance campaign performance over time and express these correlations clearly.

Moontoast is the leading Distributed Social Commerce solution for affinity brand Retailers, Musicians, Athlete/Celebrities, & Authors. Moontoast provides the first socially distributable commerce product which helps retailers and brands better Engage, Convert and Deliver incremental revenues and new customers via social media networks such as Facebook and Twitter, affiliate sites and ad networks. Through the Moontoast Distributed StoreTM retailers can extend their cart and transact with consumers right at the point of impression – wherever they might be online. For more information about Moontoast, visit www.moontoast.com.

Our new division was called MerchMo.  My title was changed from “General Manager” of Zambooie.com to “Global Stores / Marketing.”  What is in a name, though, really?  What my day to day job mainly entails is creating all products and the majority of stores launched in addition to managing all three of our “global store” e-commerce sites – see BigSouthMusic.com (Country Music), HopeSake.com (Charity Brands) and Zambooie.com (Rock Artists).

When we first merged it was my mission to move over 3,000 products from our old system and their old system onto the new and improved custom built back end.  This involved the uploading of images, insertion of SKU’s for soundscan, flagging of products, sorting and selecting appropriate categories.  Through this process I re-launched all the MCN country artist stores (over 40) and then re-launched another 40+ Zambooie - now MerchMo stores on the new platform.  Yes, that was a lot of data entry!

Once all of that was finished we re-launched the 3.0 version of Zambooie.com and then finally in Oct 11 we launched HopeSake.com and finally BigSouthMusic.com.

In addition to my product management duties I also continue to manage a number of sales accounts for clients including Clothe Your Neighbor As Yourself, Gotee Records, Mandisa, Patty Griffin, Relient K and others.